SULOOK Smart Vending Platform

Challenge & Approach

The
Challenge.

SULOOK needed a platform that could do three things simultaneously: educate a new market about smart water vending, visualize a premium physical product that customers can't touch before buying, and calculate ROI in real time to convert hesitant investors.

The challenge wasn't just design — it was building trust for a high-ticket IoT investment through a single web page. Every section, every visual, every line of copy had to earn its place against this goal.

The platform also needed to interface with OTİS 2.0 Cloud telemetry, displaying machine data, capacity, and performance metrics in a consumer-facing format that was immediately legible to non-technical buyers.

Interactive Features & Marketing Design

Deep Dive.

Interactive Product Configurator

Why I built this: When selling high-ticket physical products online, the biggest barrier is the inability to touch or see the product. I designed this 3D-like interactive color and specification picker so investors could instantly visualize the machine in their exact venue. By gamifying the specs, it transforms a dry technical sheet into an engaging pre-purchase experience.

Scroll-to-Fill Animation

Why I built this: To explain the massive 1330 GPD purification capacity without boring the user, I tied the data visualization to their scroll action. As they scroll, the virtual bottle fills up, revealing capacity stats dynamically. It's a psychological hook: making the user "work" for the data increases time-on-page and retention.

Live ROI & Income Calculator

Why I built this: This is the core conversion engine. Investors don't buy machines; they buy passive income. By allowing them to slide the daily fill counts and see their monthly/yearly profit jump in real-time, the site shifts their mindset from "Is this a cost?" to "How fast can I get my ROI?". It's pure marketing psychology translated into UX.

Active Dealership Map

Why I built this: Social proof and FOMO (Fear Of Missing Out). Showing an interactive map of active sales points and the headquarters proves the brand's footprint is growing. Highlighting claimed territories subtly urges new investors to secure their city before someone else does.

B2B Municipality Feasibility Presentation

Marketing Designer Role: My job didn't end at the website. To close massive B2B deals with local governments (municipalities), I designed a comprehensive, data-driven feasibility study and sales presentation. It translates complex IoT telemetry and public health data into premium infographics. This proves my capability not just in web UX, but in high-stakes corporate sales design and strategic marketing.

SULOOKSmartVending.

TheChallenge.